Your style — your rules

Your style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rules
Your style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rulesYour style — your rules
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ZGRAIA
About the brand

ZGRAIA

About character. About inner strength. About people who are not afraid to be themselves and still hold together.

ZGRAIA founder standing among prints from a shoot
01

The name

The name ZGRAIA — the pack — was no accident. It is about character, about inner strength, about people who are not afraid to be themselves and still hold together.

The word means something particular to me, because I grew up in a large family — five of us, brothers and sisters. Since childhood I have known what support, responsibility and the strength of unity feel like.

That is why ZGRAIA is about belonging. About the foundation everything else is built on.

02

Heritage

Our brand has worked on the Ukrainian market for more than 25 years. My parents created it, building the business from nothing and earning a reputation known across the country.

Today ZGRAIA is two large production facilities of our own, full quality control and decades of experience.

years on the market
25+
production facilities
2
in-house quality control
100%
ZGRAIA white tee with the ZGR monogram embroidered on the pocket
03

Quality

We have always been known for quality. Not for loud words, but for a real result: dense fabrics, professional tailoring, precision in the details.

These are clothes that last for years.

Cropped hoodie and grey sweatpants from the ZGRAIA women's line
04

The women's line

Three years ago I launched my own women's line — a new stage in the brand's development. Essential youthful clothing: versatile pieces that become the base of a wardrobe.

I make clothes for women who value style, comfort and confidence. For those who want to look contemporary without giving up ease.

My line is not just about basics. It is about how it feels.
ZGRAIA

I put all my time, all my resources, all my energy into it. Every model passes through my hands, my decisions, my attention to detail.

For me this is not simply a project — it is my child, and I am raising it step by step, level by level. I grow together with this brand. And it grows together with me.

I want people wearing it to feel that. To understand that behind every piece there is no mass market, but a living story, a family tradition and a great deal of personal devotion.

ZGRAIA model in a fur coat

Clothing with character

ZGRAIA is 25 years of experience joined with the energy of a new generation. Clothing with character. With strength. And with soul.

View the collection
ZGRAIA

The Fashion Brand

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